We are retail experts
We don't just supply brands
With a wholesale head and a retail heart, 17 Brands is committed to your success.
17 Brands founder, Juliet Sullivan, has retail ingrained in her DNA; inherited from her mother, Margaret Quinn, the visionary behind the iconic Christchurch Fashion store, Quinns. Retail runs in her blood, and she is driven by a relentless commitment to delivering exceptional products and helping retailers succeed.
Juliet understands the importance of offering products that stand out, meet customer expectations of sustainability and ethics and are commercially viable. With a history of working with Danish Brands, Juliet is proud to be the importer of Lollys Laundry, Rue de Femme, Karen by Simonsen, and Saint Tropez.
Juliet and her husband Nick operated three DYRBERG/KERN branded concept stores across New Zealand for 20 years, before selling that business in 2018. Having worked on the shop floor themselves, they understand the complexities of the retail industry and are able to offer hands-on expertise and a deep understanding of what it takes to thrive.
Retail is not merely a business but a family legacy.
Juliet works closely with her daughter Georgia from GEORGE DESIGN, who also grew up selling in both Quinns and Dyrberg/Kern stores. After completing a Bachelor of Design and Marketing Minor, Georgia now runs her own strategic marketing and creative studio.
Together, they create tailored marketing campaigns, using both international and locally made content to assist each store's marketing effort. Unlike some suppliers, 17 Brands does not sell against you, or have an online shop; instead, we focus on building brand awareness and driving traffic to your online and physical store.
We want to make your buying experience as seamless as possible. We navigate the complexities of importing, handling shipping logistics, and shouldering the upfront costs of duty, GST, and clearance charges. All the costs and risks are meticulously taken care of, so you can focus your efforts on selling out.
When you join forces with 17 Brands, you gain more than just a supplier – you gain a dedicated team of experts invested in your success.
We want to see your business stand out. That’s why we offer personalised support, marketing expertise, and exceptional products.